Tag Archives: Enterprises

Private Equity

Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading

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The non-completion challenge

As I move around inside East African enterprises one thing is becoming increasingly clear. Both employees and employers are frustrated by their failure to complete tasks. I’m not talking about assignments that overrun on time or budget, but about projects … Continue reading

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Meetings medicine

Researchers in the UK have recently put a figure to the time senior managers spend in meetings every year. 550 hours they reckon. That’s four working months. I’ve no reason to suppose the figure is any less in Africa. Indeed … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Empowerment, Global Brands, ICT, Internal brand, Local Brands, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Corruption culture

Whenever we read headlines like this in Africa, we are conditioned to anticipate another depressing account of local corruption. So let me break the mould by telling you straight off that today’s tale comes from the Nordics: from Norway to … Continue reading

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Brand or culture, which comes first?

I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading

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Onboarding. Not induction.

During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Conversations are important

Being in business in Africa offers us many opportunities. I rate as the most significant the opportunity to do things right, first time. By which I mean learning from other markets and applying our own intellectual and emotional impetus to … Continue reading

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Executive burnout

As we enter the last month of the business year, the working days of people in enterprises all over the world tend to have much in common. For junior staff and managers, December is often a wind down, with thoughts … Continue reading

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The new 4P’s of marketing

People, people, people and …people Much of my time, and much of what I enjoy doing, is helping enterprises to define their brand promise. I used to do it specifically to inform advertising campaigns, but now my interest is more … Continue reading

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Go back to school

For excellence in branding and culture. It’s often said that your school days are the happiest of your life. Not always by pupils who are currently attending school, more often by people who have found out that working life is … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Direct marketing, Education, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment