Tag Archives: Directors

Private Equity

Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Hygiene factors

I’ve been thinking a lot about hygiene recently. Not personal hygiene (as I seem to move in scented circles most days) but organisational hygiene. If I’m honest, what got me thinking about this was hygiene in the most basic sense: … Continue reading

Posted in African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Hygiene, Local Brands, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Executive burnout

As we enter the last month of the business year, the working days of people in enterprises all over the world tend to have much in common. For junior staff and managers, December is often a wind down, with thoughts … Continue reading

Posted in Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Christmas, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Eventful, or not?

Why branded events sometimes fail. When I was first learning the trade of marketing I was fortunate to be part of a graduate programme run by one of the world’s most established breweries. As I recall, there were eight in … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment