Tag Archives: digital world

Marketing islands

It’s rare find a Marketer criticising his profession, so I was intrigued when the Chief Marketing officer of HP had this to say last month: “Marketers risk forming a parallel universe and distancing themselves from the business.” Lucio was talking to … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Be brief and to the point.

It’s what your Ad Agency most needs from you. The ranks of Africa’s Marketing army swell every year. We are building, as NGO people like to say, capacity. Or are we?

Posted in Advertising, African Business, African marketing, Current affairs, Education, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment