Tag Archives: Design

Workplaces need better design

In the 1980’s the American management professor Edgar Schein developed an organisational model to make culture more visible within a company. He highlighted the importance of artefacts and symbols that colour the appearance of the organisation. Visible elements such as logos, … Continue reading

Posted in African Business, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, ICT, Internal brand, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Supplementary questions

Time for change in media sales If you are a CEO, a Marketing Director, a Brand Manager, or a Sales Manager you probably suffer from a periodic condition. It comes upon you in the middle of a busy working day. … Continue reading

Posted in African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , | Leave a comment

On safari

Observations on three brands I’ve been on my travels in the past week. And as usual I had my eyes open for what brands promise, and what they actually deliver. I flew on SN Brussels, which we all used to … Continue reading

Posted in Advertising, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Local Brands, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Be brief and to the point.

It’s what your Ad Agency most needs from you. The ranks of Africa’s Marketing army swell every year. We are building, as NGO people like to say, capacity. Or are we?

Posted in Advertising, African Business, African marketing, Current affairs, Education, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment