Tag Archives: Customers

Banks are doomed

Many people in Africa are still ‘unbanked’. Lucky them. As the global banking industry enters its final phase, ‘the unbanked’ are spared exposure to the largest failure of organistional culture on the planet. Marketers know banks have the worst brand … Continue reading

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Brand Culture must include safety

There’s a growing realisation that ‘brand’ really means the market perception created by everything an organisation does. Sometimes brands put their staff or customers in harm’s way, so this now needs proper consideration as part of a QHSE assessment. In … Continue reading

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The human touch

Notable economists have projected the loss of one third of all jobs to automation by mid-2020, a daunting concept. Here in Africa we are fully part of this global revolution. We’re a connected continent full of bright young people. In … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Your culture is your brand

A decade ago business culture was safe from public scrutiny. Unless you ran a service business with millions of customers, what went on in your own corridors stayed there.  Thousands of silent triumphs and defeats, assassinations and coups, benevolences and … Continue reading

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Segment your clients

Today I want to talk to people who describe their activities as business-to-business. People like me who think of themselves as serving clients rather than customers. When you offer a professional service, it is very important to segment your customers … Continue reading

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Toxic brands

While I was in South Africa last week, President Zuma unveiled a new statue to the late Oliver Reginald Tambo, former President in Exile of the ANC during the Anti-Apartheid Struggle. O.R. Tambo was the legal partner and lifelong friend … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Not different enough

There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment