Tag Archives: Customers

Toxic brands

While I was in South Africa last week, President Zuma unveiled a new statue to the late Oliver Reginald Tambo, former President in Exile of the ANC during the Anti-Apartheid Struggle. O.R. Tambo was the legal partner and lifelong friend … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Not different enough

There’s a lot of loose talk about differentiation these days. Most of it happens in Marketing Departments, and not enough at the Boardroom table. Frankly, we need to get better at it if we hope to build our regional economy. … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Last mile delivery

With the continued development of the Standard Gauge Railway, East Africa can look forward to big changes in the way goods are imported and exported, and indeed delivered to customers. My understanding is that two container trains per day will … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Your brands in their hands

Two international airlines currently under public scrutiny show how vulnerable brands can be to the actions of employees. They are both American and to be honest the world hasn’t heard much about them since they were subjected to terrorist attack … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Call to action

Businesses must have a purpose; and brands must have a call to action. Without the former, employees have no direction. Without the latter, customers have no reason to buy. Business purpose is an output of business strategy. It’s the bold … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Time to talk

Ok so here’s an insight for you. Drawn from my work inside twelve organisations in East Africa in the first seven months of this year. So it’s current and relevant. The number one barrier to productive company cultures is poor … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, Growth, Human Relations, Internal brand, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Brands must face inwards too

I’m often surprised at how many companies still see branding as a side note: An activity to be conducted on the margins of the business. By people who aren’t don’t rate very highly. Who want to spend the company’s money … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Internal Communication, Local Brands, Market Research, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Brand or culture, which comes first?

I’m working with a client on a project to rebuild the marketing capability inside his business. Recently he asked me a very pertinent question. “Which should come first, your culture or your brand? By “brand” he was correctly referring to creating branded … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, ICT, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment