Tag Archives: )Continent

The Millennial mindset

Last week I revealed that one of the reasons modern CEO’s struggle to understand their employees is a generation gap wider than the Rift Valley. Most C-level executives are over 40, which in socio-demographic terms makes them members of Generation … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Kenyan Market, Local Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Whose name is it anyway?

International ad agency brands in Africa. I’ve spent the last week in Ad Agencies in Kenya, and I’m doing the same thing in Uganda this week. There’s a lot to talk about. Analogue versus digital; strategy plays creative. Account service … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African street savvy, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Social Media Lessons

Use it well Here in Africa, our natural amiability and sociability make us suckers for social media. The Facebook, Linked In and Twitter numbers continue to rise every month. People hook up with each other, with leaders, with brands. It’s … Continue reading

Posted in Advertising, African marketing, Behaviour change, Brand Marketing, Chris Harrison Africa, Culture change, Direct marketing, ICT, Local Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The human factor

Technology doesn’t work without it There’s great excitement in Africa about technological leapfrogging. And so there should be. This is my third decade on the Continent, and it’s clear to me that the enabling power of technology is propelling us … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Mobile Market, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Succession Planning

Where did the success go? It has often struck me that one of the biggest barriers to successful brand development is a weak human resource strategy. For some reason it is the norm for the most valuable assets of the … Continue reading

Posted in Advertising, African Business, African ingenuity, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Global Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Botswana, Cape Verde ranked least corrupt in Africa but new report makes uncomfortable reading for continent

The 2014 Transparency International graft index has been released, and surprises in both the winners and laggards categories. BOTSWANA is seen as the least corrupt country in sub-Saharan Africa, while conflict-wracked Somalia and South Sudan have their work cut out … Continue reading

Posted in Africa statistics, African Business, African ingenuity, Behaviour change, Branded behaviours, Culture change, Global Statistics, Market Research, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Becoming a consumer society

Indulge me if you will. This article is about Kenya. It reaches out for the human reality behind the cold logic of economics. As such I hope it is of interest to my friends in the wider East African region. … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African travels, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Market Research, Motor Industry, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Taking flight?

Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Government, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Tourism winners specialise?

When mass market just won’t do The East African winter is hardly the long dark night of the soul, but it does go on a bit. Time to flee the city, and this weekend I found distraction at Ol Pejeta … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Chris Harrison Africa, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Solar Power

Time for consumers to shine. In this column we usually look at opportunities for brands. But just for a change, I’d like to encourage everyone, as consumers, to think about a chance to exert their power. And (ironically) do so … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Chris Harrison Africa, Direct marketing, Government, Kenya Government, Kenyan Market, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment