Tag Archives: Commercial
The other day, a very senior PR practitioner in Uganda asked me a very good question. Why was it, he asked, that in a column about Marketing, I frequently strayed away from hardcore issues like branding. Why talk about HR … Continue reading
Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading
Over the past 25 years I’ve been involved in a lot of projects in Africa. From the creation of a single radio commercial; to culture transformation programmes that span entire regions. And I have to tell you that I have … Continue reading
Njoki Waiganjo has joined Young and Rubicam as the Director of Corporate Affairs. She will offer our clients new expertise in corporate PR issues and opportunities through Silver Bullet PR and at Group level.