Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading
Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops
Tagged Administration, African continent, America, Beijing, brand, Brand Finance, Business, CEO, China, Commercial diplomacy, Congress, Countries, Economic, Government, Hotel, Indian Ocean, Investor, investors, Journalist, Lusaka, Macroeconomic, People, Tourists, World, Year, Zambian
RH asks: I’ve heard a lot of researchers talk about in.There’s even a research company in Nairobi called Consumer insight. Please articulate what is an insight and how can it help marketers to target consumers better?sights.
Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Statistics, Kenyan Market, Market Research
Tagged China, Chris Harrison, Consumer insight, consumers, Daily Star, good marketing, gsm networks, Harvard Business Review, India, Kenya, Kenya’s Daily Star, marketers, Nairobi, research company, researchers, women, world economy
Brand innovation turns to affordability They say that beer brands are all about image. To some extent that is true, but it does undervalue the craft of the brewer. A craft we should encourage, especially in Africa, where lager is … Continue reading
Posted in Advertising, Brand Marketing, Current affairs, Global Brands, Global Statistics, Motor Industry, Uncategorized
Tagged advertise, Africa, beer brands, Brand Innovation, Cambridge University, China, Chris Trimble, Entrepreneurial Design for Extreme Affordability programme, Euro crisis, France, Frugal, Germany, Globalisation, Greece, Haier, Harman, Inclusive Design programme, India, Italy, Jaideep Prabhu, Japan, Jugaad Innovation, Krombacher, Logitech, Navi Radjou, Oettinger Brauerei, PepsiCo, Range Rover, Rapoo, Renault-Nissan, Reverse Innovation, Sanskrit, Santa Clara University, Saras, Simone Ahuja, South Africa, Spain, Stanford University, Tata Nano, Toyota, Vijay Govindarajan
By 2050 the market in Africa for telecom services (and for many other goods and services) will grow by an additional 1.5 billion people, representing almost half of the total market expansion worldwide.
The latest report on foreign direct investment into Africa and select African countries was released on Thursday by the UN’s Conference on Trade and Development. “China has maintained its position as the continent’s top investor, pumping $56.4 billion into sub-Saharan Africa … Continue reading
Posted in African Business, African marketing, Current affairs, Global Statistics, Market Research, Uncategorized
Tagged Africa, African countries, African Development Bank, China, developed countries, developing-world, Euromonitor International, Europe, FDI, Gachao Kiuna, global financial crisis, investment, investors, sub-Saharan Africa, the Heritage Foundation, Transcentury Group, U.N. report, U.S., UN's Conference on Trade and Development
Recently we looked at the three most important motivations of young people. All over the world. From Bujumbura to Boston. From The Go Down to Gollywood -Ghana’s nascent TV production community.
Posted in Advertising, Africa statistics, African Business
Tagged AUTHENTICITY, Boston, Brazil, Bujumbura, China, Commune, COMMUNITY, cross border marketing, Ghana, Gollywood, Harambee, humanity is homogeneous, India, Infinity symbol, Justice, McCann Worldgroup’s latest study, Mexico, motivations of young people, Southern Africa, Spain, The Go Down, The Truth about Youth, Ubuntu, US
My wife is waging a one-woman campaign against Chinese influence in Africa. Outraged by the increase in rhino and other poaching. Angered by the disappearance of household pets in the vicinity of road building projects. She bans the family from … Continue reading