Tag Archives: China

China the Brand

Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers from readers of his weekly column in Kenya’s Daily Star

RH asks: I’ve heard a lot of researchers talk about in.There’s even a research company in Nairobi called Consumer insight. Please articulate what is an insight and how can it help marketers to target consumers better?sights.

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Statistics, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Frugal Marketing

Brand innovation turns to affordability They say that beer brands are all about image. To some extent that is true, but it does undervalue the craft of the brewer. A craft we should encourage, especially in Africa, where lager is … Continue reading

Posted in Advertising, Brand Marketing, Current affairs, Global Brands, Global Statistics, Motor Industry, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

BuddeComm on Africa telco and urban trends

By 2050 the market in Africa for telecom services (and for many other goods and services) will grow by an additional 1.5 billion people, representing almost half of the total market expansion worldwide.

Posted in Africa statistics, African Business, African marketing, Uncategorized | Tagged , , , , , , | Leave a comment

Transcentury Group CEO, Gachao Kiuna on FDI in Africa

The latest report on foreign direct investment into Africa and select African countries was released on Thursday by the UN’s Conference on Trade and Development. “China has maintained its position as the continent’s top investor, pumping $56.4 billion into sub-Saharan Africa … Continue reading

Posted in African Business, African marketing, Current affairs, Global Statistics, Market Research, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

How the young & the restless view the global community

Recently we looked at the three most important motivations of young people. All over the world. From Bujumbura to Boston. From The Go Down to Gollywood -Ghana’s nascent TV production community.

Posted in Advertising, Africa statistics, African Business | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Inside China. Know thy ‘frenemy’

My wife is waging a one-woman campaign against Chinese influence in Africa. Outraged by the increase in rhino and other poaching. Angered by the disappearance of household pets in the vicinity of road building projects. She bans the family from … Continue reading

Posted in Advertising, Africa statistics, African politics, Current affairs, Time out | Tagged | Leave a comment