Tag Archives: Campaign

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Radio Ads are white noise

Following the revived APA Advertising Awards I promised some observations on the main categories. Radio has always been the medium with the greatest ability to reach consumers, so I’d like to start there. Last week I described the majority of … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Does sex still sell?

Doing anything in East Africa these days means spending a long time stationery on our crowded roads. Even if you have a driver – and I don’t – you rarely manage more than two city centre meetings a day. So, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized, Women | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Being on-brief

Something wonderful happened last week, so I thought I would share it with you. I was working inside a very exciting business that exports fashion from Africa to Europe. It’s a modern African success story. Inspired by a UN initiative. … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Does it have to be advertising?

Big ideas should be media neutral There comes a point in every business conversation when my clients say ‘ and now we need some advertising’. Sometimes it comes early in the conversation. Sometimes it’s the first thing they say to … Continue reading

Posted in Advertising, African Business, African marketing, African street savvy, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Empowerment, Global Brands, Market Research, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment