Tag Archives: brand

China the Brand

Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Private Equity

Last weekend I spent a long day in rural Yorkshire in the North of England. Tramping the fields, we had plenty of time to chat and I met a man in Private Equity. It’s an interesting profession. Investing in enterprises … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Toxic brands

While I was in South Africa last week, President Zuma unveiled a new statue to the late Oliver Reginald Tambo, former President in Exile of the ANC during the Anti-Apartheid Struggle. O.R. Tambo was the legal partner and lifelong friend … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Retail success requires relationships

One of the greatest retail success stories in the world, that has prospered for over a century, is now facing down new retail giants. Very soon, online shopping portals Amazon, Alibaba and eBay will command 40% of global e-commerce. Like … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Culture change, Direct marketing, ICT, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Bridging another divide

Econsultancy’s latest report ‘The future of HR in the digital age’, finds that HR teams in many global organisations are repositioning themselves to be more customer centric. Making sure the actions they take in hiring, retaining and developing human capital are aligned … Continue reading

Posted in African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Empowerment, Global Brands, Growth, Human Relations, Internal brand, Kenyan Market, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Social media for CEO’s

CEO’s are increasingly being drawn into social media conversations. Sometimes unwittingly, when their personal social media impacts their business reputation. More often deliberately, as part of personal brand building or corporate communication. Back in 2015 the CEO of US tech … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Digital space, Direct marketing, Facebook, Global Brands, ICT, Information Technology, Internal brand, Internal Communication, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Who owns a brand?

As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading

Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

The entitlement culture

“Just because you feel good, doesn’t make you right, oh no.” So go the lyrics of Hedonism, catchy track from the band Skunk Anansie, to which I am sure you all listen. The name Skunk Anansie is taken from the folklore … Continue reading

Posted in African Business, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Kenya Government, Kenyan Market, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment