Indulge me if you will. This article is about Kenya. It reaches out for the human reality behind the cold logic of economics. As such I hope it is of interest to my friends in the wider East African region. … Continue reading
Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African travels, Billboards, Brand Marketing, Brand Reputation, Chris Harrison Africa, Market Research, Motor Industry, The Brand Inside, Uncategorized
Tagged )Continent, Africa, Android, Apple, ArtCaffé, Boeing 787 Dream liner, brands, Coffee, Consumer, Crown, Duracoat, east africa, Fashion, Hugo Boss, Jaguar, Java, Kampala, Kenya, marketer, Nigeria, Porsche, Range Rover, Real estate, Retailers, Satellite TV, Solar, South Africa, Tanzania, Technocrats, Toyota, uganda, Volkswagen, World Bank
Why brand equity matters. IPO: the Initial Public Offering of Company stock on a public exchange. In Africa we had an unconditional love affair with them for perhaps ten years.
Posted in Current affairs, Uncategorized
Tagged Africa, Apple, Coca-Cola, Facebook, investors, IPO, Marketing, MTN, shares, Vodafone, Y&R