Tag Archives: airline

Your brands in their hands

Two international airlines currently under public scrutiny show how vulnerable brands can be to the actions of employees. They are both American and to be honest the world hasn’t heard much about them since they were subjected to terrorist attack … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

First impressions

Make them true to your brand Your grandmother always told you that first impressions count. She was a wise old bird. She knew that proper shoes, well polished, were the first priority for men. Modest yet modish dress and subtle … Continue reading

Posted in Advertising, African Business, African marketing, African Youth, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Market Research, Social marketing, Social Media, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

Taking flight?

Brand activity in East Africa’s airspace It’s a matter of record that airline brands struggle with differentiation and relevance. It’s a hard industry: highly operational. Beset by external challenges as diverse as fuel pricing, volcanic dust, and terrorism. Sometimes slowed … Continue reading

Posted in Advertising, African Business, African marketing, African travels, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Government, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

AK asks: In these challenging economic times, what are some cost-effective ways for companies to market?

Posted in Advertising, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Brands, Global Statistics, Market Research, Public Relations | Tagged , , , , , , , , , , , , , , , | Leave a comment

Striking new livery for Africa’s latest low cost airline, Fastjet

African low-cost airline fastjet unveils new branding

Posted in Advertising, African Business, African marketing, Brand Marketing, Current affairs, Global Brands, Local Brands, Public Relations | Tagged , , , , | Leave a comment