Tag Archives: Agencies

Open minds make for better pitches I run a lot of advertising pitches for clients these days. It make a nice change, I can’t count the times I have stood up to pitch ideas myself. I’ve always really enjoyed it, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Mobile Market, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

LinkedIn

Use it to build your personal brand When you write a regular column, and people are kind enough to read it, you sometimes create problems. Some are beyond your control. Dodgy sub-editing by the publisher’s team can make you look … Continue reading

Posted in Advertising, African Business, African marketing, Brand Marketing, Brand Reputation, Chris Harrison Africa, Empowerment, Internal brand, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Be brief and to the point.

It’s what your Ad Agency most needs from you. The ranks of Africa’s Marketing army swell every year. We are building, as NGO people like to say, capacity. Or are we?

Posted in Advertising, African Business, African marketing, Current affairs, Education, Kenyan Market, Market Research | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment