Tag Archives: African

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Inhuman relations

Human Relations professionals in East Africa are facing new challenges. It’s rarely enough these days for an HR Manager to be a good administrator. Maintaining personnel files, redrafting the HR Manual, and handling disciplinary procedures are simply hygiene factors. Recruitment … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Internal Communication, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Who owns a brand?

As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading

Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

How not to engage staff

Leadership teams in Africa would be the first to admit that employee engagement is still a relatively new area of competence. Great strides are being made, but from a very low base. One might say this is inevitable on a … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Internal brand, Internal Communication, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Does sex still sell?

Doing anything in East Africa these days means spending a long time stationery on our crowded roads. Even if you have a driver – and I don’t – you rarely manage more than two city centre meetings a day. So, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized, Women | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

No, you Gantt.

Over the past 25 years I’ve been involved in a lot of projects in Africa. From the creation of a single radio commercial; to culture transformation programmes that span entire regions. And I have to tell you that I have … Continue reading

Posted in African Business, African entertainment, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The new fashion in branding

I don’t know about you, but I don’t ‘get’ a lot of the fashion ads we see in international (and increasingly African) glossy magazines. I do understand that they are trying to create a feeling, based around a look. But … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Life, love and death

It’s all there, online. There’s a huge amount of writing about social media these days, and it has now begun to shift from technical explanation to observation of the trends in this new and powerful space. The more we marketers … Continue reading

Posted in Advertising, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Jurassic Park

Kenya Media scene in darkness Half of Kenya’s TV stations have deliberately switched themselves off for an unspecified period. So now wouldn’t be a bad time to catch up with some reading. I myself dusted off an old copy of … Continue reading

Posted in Advertising, Africa statistics, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Current affairs, Digital space, Empowerment, Government, Kenya Government, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

A little communication – it’s all most of us need.

Last week I had to go and engage our local police force. A routine annual task many of us who live in Africa must perform. We go to lour local CID headquarters to prove that we are not criminals. Or, … Continue reading

Posted in African politics, Current affairs, Government, Kenya Government, Kenyan Politics | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment