Category Archives: Workshops

China the Brand

Last week I was working in Lusaka, although quite frankly I could have been in Beijing. I stayed in a 5-star Chinese Hotel and used its impressive Congress venue. The place was ultra-modern and as clean as a whistle. Everything … Continue reading

Posted in Advertising, African Business, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Global Brands, Internal brand, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Manage Millennials for success.

We’re continuing to examine the current culture clash in the workplace. Over the past 2 weeks we’ve indulged the Millennial point of view and given the employers’ perspective. This week I want to suggest three simple actions that you as … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Millenials, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , | Leave a comment

Who owns a brand?

As African economies transition rapidly to being market-led, the question of who really owns a brand becomes more pertinent. Growing African businesses are keen to assert ownership of the brands they have spent money to create. Yet few take steps … Continue reading

Posted in African Business, African Leadership, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Market Research, Marketing Strategy, Social Media, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

CEO survival kit

Many business people strive for promotion to the top without ever considering what the top looks like. In many ways it’s like climbing a real mountain. Whether it’s Mount Kenya, Kilimanjaro or Elgon … or ascending one of the Mountains … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Internal brand, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , | Leave a comment

Mind your language in the workplace

Have you ever listened to the language people use in the workplace? It’s more important than many organisations think. For example, addressing a group as ‘Team’ is often a sign of self –delusion in management. If the group truly was … Continue reading

Posted in African Business, African ingenuity, African Leadership, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Government, Internal brand, Kenya Government, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Take it back

Surprise the market when your product stumbles When you make products, they sometimes fail. If they are also brands, that failure – however temporary – can quickly damage brand equity. The breakfast cereal that is stale. The batteries which are … Continue reading

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Territory mapping

Companies can learn from tribal elders The career expectancy of an FTSE 100 company is under five years. Just one-third of the original FTSE 100 companies remain in the index since it started in 1984. The corporate journey is one … Continue reading

Posted in Growth, Human Relations, Kenyan Market, Marketing Strategy, Talent Development, Workshops | Tagged , , , , , , , | Leave a comment