Category Archives: Mobile Market

Open minds make for better pitches I run a lot of advertising pitches for clients these days. It make a nice change, I can’t count the times I have stood up to pitch ideas myself. I’ve always really enjoyed it, … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Local Brands, Mobile Market, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

The human factor

Technology doesn’t work without it There’s great excitement in Africa about technological leapfrogging. And so there should be. This is my third decade on the Continent, and it’s clear to me that the enabling power of technology is propelling us … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Kenyan Market, Market Research, Mobile Market, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Web use for entrepreneurs

Spend not a cent without measurement Let’s remind ourselves how much growth in Africa’s Internet sector has accelerated in recent years due to improvements in infrastructure and the arrival of wireless access technology. According to Mushroom Networks, the continent now … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Information Technology, Infrastructure, Kenyan Market, Market Research, Marketing Strategy, Mobile Market, Money Transfer, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Telco meltdown

 I don’t like to say I told you so. Schadenfreude: my second favourite German word. Second        only to Betelmaus as it happens. But that’s another story. Schadenfreude means pleasure derived from the misfortunes of others. And it’s not a very … Continue reading

Posted in Advertising, African Business, Brand Marketing, Chris Harrison Africa, Internal brand, Kenyan Market, Mobile Market, The Brand Inside | Tagged , , , , | Leave a comment

Chris prescribes the following answers to readers of his weekly column in Kenya’s Daily Star

CF asks: Why are all PR events the same? It’s so boring! We attend only for the bitings!

Posted in Advertising, African Business, African marketing, Current affairs, Digital space, Information Technology, Market Research, Mobile Market, Public Relations | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Kenya’s internet population continues to soar

Data from the Communications Commission of Kenya indicate that mobile penetration has increased to 75.4% of the population in June compared to 28.7% in 2007 in a period that has seen industry’s subscribers jumped to 29.7 million from 10.7 million.

Posted in Africa statistics, African Business, African marketing, Current affairs, Information Technology, Market Research, Mobile Market | Tagged , , , | Leave a comment

Data revenues continue to flourish in Africa.

Source: Buddecom African mobile operators make up to 30% of their revenues with non-voice services

Posted in Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Information Technology, Local Brands, Market Research, Mobile Market | Tagged , , , , , | Leave a comment

Harnessing consumer envy

Positional goods Last week I offered the opinion that marketers in Africa should try to provoke a wider range of emotion in consumers. As our markets move from command to free economies, brands need to be better differentiated. So ‘best … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Brand Marketing, Current affairs, Direct marketing, Global Brands, Global Statistics, Kenyan Market, Local Brands, Market Research, Mobile Market, Public Relations, Social marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

North and South Sudan, two very different markets

Following a referendum, oil-rich South Sudan became the world’s youngest independent state in mid-2011. Having been beyond the central government’s control and deprived of development, it is establishing its own independent telecommunications regime, creating new opportunities for service providers and … Continue reading

Posted in Africa statistics, African Business, African marketing, African politics, Current affairs, Global Brands, Market Research, Mobile Market, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment