Category Archives: Culture change

Banks are doomed

Many people in Africa are still ‘unbanked’. Lucky them. As the global banking industry enters its final phase, ‘the unbanked’ are spared exposure to the largest failure of organistional culture on the planet. Marketers know banks have the worst brand … Continue reading

Posted in African Business, African Leadership, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Brand Culture must include safety

There’s a growing realisation that ‘brand’ really means the market perception created by everything an organisation does. Sometimes brands put their staff or customers in harm’s way, so this now needs proper consideration as part of a QHSE assessment. In … Continue reading

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Branding post-merger

After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , | Leave a comment

Understand brain capacity

I was listening to a CEO address her team on their execution of the brand strategy; and what began quite reasonably turned into a repetitive rant. I’ve seen it before, so many times. So afterwards I asked why she felt … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social marketing, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , | Leave a comment

The human touch

Notable economists have projected the loss of one third of all jobs to automation by mid-2020, a daunting concept. Here in Africa we are fully part of this global revolution. We’re a connected continent full of bright young people. In … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Boards must drive innovation

I recently attended an excellent session on Governance and the role of Directors, run by the IOD the in Kenya. It was part of an ambitious programme by one of our most forward-thinking insurance companies to map out sustainable growth … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Direct marketing, Internal brand, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Your culture is your brand

A decade ago business culture was safe from public scrutiny. Unless you ran a service business with millions of customers, what went on in your own corridors stayed there.  Thousands of silent triumphs and defeats, assassinations and coups, benevolences and … Continue reading

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Fear inhibits growth

Last week I caught up with an old friend who leads a financial PR business in China. We fell to reminiscing about corporate life in multinationals, and it didn’t take long for the old discontent to resurface (he’s still harness, … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Millenials, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | 1 Comment

Mind your language

We live and work in a region that uses language well. East Africans are not by nature profane people. Cursing in the workplace is frowned upon. Western expatriates are often surprised to discover that swearing at staff doesn’t work here. … Continue reading

Posted in Advertising, African Business, African entertainment, African ingenuity, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment