Category Archives: Branded behaviours

The bureaucratic condition

Working in organisational transformation certainly produces some home truths. The latest for me has been realising  how deeply bureacracy resonates with human beings. I mean as a default behaviour, especially in times of stress. In employees, stress is routinely caused … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Corporate Social Responsibility, Culture change, Internal brand, Internal Communication, Local Brands, Marketing Strategy, Millenials, Social marketing, Social Media, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Broken teams

Building branded businesses takes true collaboration over time. Teamwork is hard to build and easy to lose. Years ago the management guru Tom Peters warned leaders to watch for three warning signs of a broken team: Constant firefighting in your … Continue reading

Posted in African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , | Leave a comment

Brand Value

Kantar Millward Brown recently released the 2018 BrandZ Top 100 Most Valuable Global Brand rankings with surprising news. 8 of the top 10 brands are technology or tech-related, with the top five being Google, Apple, Amazon, Microsoft and Tencent respectively. … Continue reading

Posted in Advertising, African Business, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Culture: not fluffy

When CEO’s talk to impress they like to reel out the numbers, hit you with ratios, pump up the pipeline. Fun stuff for big boys and girls;  but none of it meaningful if you don’t have the people and culture … Continue reading

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Banks are doomed

Many people in Africa are still ‘unbanked’. Lucky them. As the global banking industry enters its final phase, ‘the unbanked’ are spared exposure to the largest failure of organistional culture on the planet. Marketers know banks have the worst brand … Continue reading

Posted in African Business, African Leadership, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , | Leave a comment

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Brand Culture must include safety

There’s a growing realisation that ‘brand’ really means the market perception created by everything an organisation does. Sometimes brands put their staff or customers in harm’s way, so this now needs proper consideration as part of a QHSE assessment. In … Continue reading

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Branding post-merger

After two decades of progress and innumerable calamities, the supermarket category in East Africa is again in flux. This time the highly professional retail brand Carrefour is coolly selecting the best growth opportunities from the wreckage of the supa-duka boom. … Continue reading

Posted in Advertising, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized, Workshops | Tagged , , , , , , , , , , , , , | Leave a comment

Understand brain capacity

I was listening to a CEO address her team on their execution of the brand strategy; and what began quite reasonably turned into a repetitive rant. I’ve seen it before, so many times. So afterwards I asked why she felt … Continue reading

Posted in Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Social marketing, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , | Leave a comment

The human touch

Notable economists have projected the loss of one third of all jobs to automation by mid-2020, a daunting concept. Here in Africa we are fully part of this global revolution. We’re a connected continent full of bright young people. In … Continue reading

Posted in Advertising, African Business, African marketing, Behaviour change, Billboards, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Local Brands, Market Research, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment