Category Archives: African Youth

Creativity needed

Last week I attended an important event at Safaricom’s prestigious Michael Joseph Centre in Nairobi. ( I told them I had just come from the Chris Harrison Building , but they didn’t laugh.)  Hubris aside, it was a great evening … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Employers vs Millennials

We’re examining the culture clash in the workplace. Last week we indulged the Millennials’ point of view; this week we’ll give an employers’ perspective. Next week we’ll suggest some pragmatic actions. It’s clear that the social contract that existed between … Continue reading

Posted in Advertising, African Youth, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand | Leave a comment

First impressions

Make them true to your brand Your grandmother always told you that first impressions count. She was a wise old bird. She knew that proper shoes, well polished, were the first priority for men. Modest yet modish dress and subtle … Continue reading

Posted in Advertising, African Business, African marketing, African Youth, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Market Research, Social marketing, Social Media, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

East Africa needs fewer children

An excellent piece in Kenya’s Daily Nation this morning highlights what we should all know already. That uncontrolled population growth in Kenya will squeeze the life out of our economy by 2050. By then our 44 million mouths will have … Continue reading

Posted in Advertising, African Youth, Chris Harrison Africa, Global Statistics, Kenyan Market, Population boom, The Brand Inside, Uncategorized | Leave a comment

Youth engagement wins Emmy

East African success recognised Do you know of any business in Africa that’s received an Emmy? (That’s a global award for excellence in televisual or digital media.) No? Me neither. But I have just been introduced to an East African … Continue reading

Posted in African Business, African entertainment, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Current affairs, Digital space, Empowerment, Facebook, Growth, Kenyan Market, Local Brands, Market Research, Media Investment, Social marketing, Social Media, Talent Development, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

Web use for entrepreneurs

Spend not a cent without measurement Let’s remind ourselves how much growth in Africa’s Internet sector has accelerated in recent years due to improvements in infrastructure and the arrival of wireless access technology. According to Mushroom Networks, the continent now … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Digital space, Direct marketing, Facebook, Information Technology, Infrastructure, Kenyan Market, Market Research, Marketing Strategy, Mobile Market, Money Transfer, Social Media, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Take care what you share

Facebook is for keeps Today I want to touch on an aspect of personal branding that most people discount. It’s how you appear on social media, and how much you share. In our rush to declare our individuality; and use … Continue reading

Posted in Advertising, African Business, African entertainment, African marketing, African Youth, Brand Reputation, Chris Harrison Africa, Current affairs, Digital space, Facebook, Media Investment, The Brand Inside | Tagged , , , , , , , , , , , , , , | Leave a comment

It’s a sh*t job.

Social marketing is not glamorous, but someone has to do it. The number of African graduates who aspire to work in Marketing is finally on the increase. This is a good thing. Until recently any youth expressing an interest in … Continue reading

Posted in African marketing, African Youth, Brand Marketing, Chris Harrison Africa, Education, Global Brands, Kenyan Market, Local Brands, Marketing Strategy, Social marketing, Social Media, The Brand Inside | Tagged , , , , , , , | Leave a comment

Online shopping?

It’s here in Africa already. Over Christmas I was in Scotland, and was amused at the media furore about online shopping. ‘ More people shopped online yesterday (Christmas Day) than will venture onto the High Street for the Boxing Day … Continue reading

Posted in African Youth, Chris Harrison Africa, Christmas, Holidays, Kenyan Market, Money Transfer, The Brand Inside | Tagged , , , , , | Leave a comment

Persuasion. The core marketing skill.

As I travel this amazing Continent, I meet many young marketers. In fact most marketers in Africa are young, which reflects the inherent truths about our population as a whole. And being young, what they lack in experience they make … Continue reading

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