Category Archives: African ingenuity

Diversity can produce dividends.

Recently I was with a large group of staff discussing the positive aspects of their work culture. They were emphatic about one thing: ‘We are a very diverse group.’ Indeed, there were men and women, old and young, Asian and … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Internal Communication, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Have banks abandoned business?

In 2014 Ernst & Young released the results of a global study they had conducted into the nature of customer experience in banks. In our region, they reported that more than half of the banking customers in Kenya cited bad … Continue reading

Posted in African Business, African ingenuity, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Kenyan Market, Market Research, Marketing Strategy, The Brand Inside | Tagged , , , , , , , , , , , , , , , | Leave a comment

Respect for time

Time is precious, and it’s getting scarcer. Even here, on a Continent known for its relaxed approach to timekeeping. The relentless pressures and expectations of the western style of business are having a negative impact on daily behaviour. There’s no … Continue reading

Posted in African Business, African ingenuity, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Social marketing, The Brand Inside, Uncategorized | Leave a comment

Listen and learn

I saw a good meme the other day. It said ‘ Never stop learning, because life never stops teaching.’ This struck home with me after two months of unexpected loss, with an unwelcome number of friends and acquaintances passing on … Continue reading

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Mind your language in the workplace

Have you ever listened to the language people use in the workplace? It’s more important than many organisations think. For example, addressing a group as ‘Team’ is often a sign of self –delusion in management. If the group truly was … Continue reading

Posted in African Business, African ingenuity, African Leadership, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Government, Internal brand, Kenya Government, The Brand Inside, Workshops | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Best face forward

Psychologists and behavioral scientists have long known that facial expressions, hand gestures, and voice tone provide more clues to listeners than the words themselves. “It’s harder to follow cues such as expressions on people’s faces in two dimensions,” says Dr. … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Local Brands, Market Research, Marketing Strategy, Talent Development, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , | 2 Comments

How to sound appropriate in communication

“It aint what you do, its the way that you do it. That’s what get results, “so goes the old song. The same is even truer for communication. whether internal or external, the tone you use matters more than the … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Local Brands, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Executive burnout

As we enter the last month of the business year, the working days of people in enterprises all over the world tend to have much in common. For junior staff and managers, December is often a wind down, with thoughts … Continue reading

Posted in Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Christmas, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Limited Companies limit brand value

Employees must be able talk the brand Have you noticed how few people are able to say, simply and memorably, whom they work for and what they do? I was in a series of public workshops last week, facilitating discussions … Continue reading

Posted in Advertising, African Business, African ingenuity, African marketing, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Statistics, Human Relations, Internal brand, Local Brands, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Whose name is it anyway?

International ad agency brands in Africa. I’ve spent the last week in Ad Agencies in Kenya, and I’m doing the same thing in Uganda this week. There’s a lot to talk about. Analogue versus digital; strategy plays creative. Account service … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African street savvy, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment