Category Archives: Africa statistics

Toxic brands

While I was in South Africa last week, President Zuma unveiled a new statue to the late Oliver Reginald Tambo, former President in Exile of the ANC during the Anti-Apartheid Struggle. O.R. Tambo was the legal partner and lifelong friend … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Branded behaviours, Chris Harrison Africa, Culture change, Internal brand, Local Brands, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

False economies

I’m sure you all know what a false economy is, but it’s often good to start with a definition. Wikipedia says:’ A false economy is an action that saves money at the beginning but which, over a longer period of … Continue reading

Posted in Advertising, Africa statistics, African Business, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Current affairs, Direct marketing, Global Brands, Global Statistics, Internal brand, Market Research, Marketing Strategy, Social marketing, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Being on-brief

Something wonderful happened last week, so I thought I would share it with you. I was working inside a very exciting business that exports fashion from Africa to Europe. It’s a modern African success story. Inspired by a UN initiative. … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Global Brands, Internal brand, Local Brands, Social marketing, The Brand Inside | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Onboarding. Not induction.

During January this column has focused on the issues we create when we try to introduce new employees to the workforce and control their behaviour. We’ve explored how little time and effort goes in to welcoming the new hire you’ve … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Conversations are important

Being in business in Africa offers us many opportunities. I rate as the most significant the opportunity to do things right, first time. By which I mean learning from other markets and applying our own intellectual and emotional impetus to … Continue reading

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Executive burnout

As we enter the last month of the business year, the working days of people in enterprises all over the world tend to have much in common. For junior staff and managers, December is often a wind down, with thoughts … Continue reading

Posted in Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Reputation, Branded behaviours, Chris Harrison Africa, Christmas, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Whose name is it anyway?

International ad agency brands in Africa. I’ve spent the last week in Ad Agencies in Kenya, and I’m doing the same thing in Uganda this week. There’s a lot to talk about. Analogue versus digital; strategy plays creative. Account service … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, African street savvy, Behaviour change, Billboards, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Human Relations, Market Research, Marketing Strategy, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Foresight

Marketers need it Hindsight is a wonderful thing – so goes the old saying. In Marketing it’s the last thing we need, but too often it’s what our Market Research gives us.   That’s really not the fault of Market … Continue reading

Posted in Advertising, Africa statistics, African Business, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Culture change, Direct marketing, Internal brand, Market Research, Marketing Strategy, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Jurassic Park

Kenya Media scene in darkness Half of Kenya’s TV stations have deliberately switched themselves off for an unspecified period. So now wouldn’t be a bad time to catch up with some reading. I myself dusted off an old copy of … Continue reading

Posted in Advertising, Africa statistics, African Business, African entertainment, African Leadership, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Branded behaviours, Chris Harrison Africa, Crisis Management, Culture change, Current affairs, Digital space, Empowerment, Government, Kenya Government, Social marketing, Social Media, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Sex spies and sorcery

Is your corporate culture a hostage? I’ve been working inside East African companies for many years. Using their brandpromises to align staff behaviour. Often working to tighten up that brand promise first. And I’m beginning to discern some trends that … Continue reading

Posted in Advertising, Africa statistics, African Business, African ingenuity, African marketing, Behaviour change, Brand Marketing, Brand Reputation, Chris Harrison Africa, Direct marketing, Growth, Internal Communication, The Brand Inside, Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment