A decade ago business culture was safe from public scrutiny. Unless you ran a service business with millions of customers, what went on in your own corridors stayed there. Thousands of silent triumphs and defeats, assassinations and coups, benevolences and crimes locked up behind your shiny corporate exterior.
Today the glass ceiling has a glass floor, and windows too. The world is looking in. Social media changed everything. Employees expose their working environments. Customers turn off sales taps. Bad behaviours destroy brands.
Reference Harvey Weinstein, the Australian Cricket team, the Russian Federation and Oxfam over the past few months. Globally the whole Aid sector now finds itself in a perilous position. Already under competitive threat from the big audit firms, who claim to offer safer and more businesslike handling of donor funding, and a commitment to objective measurement of impact. Now overlay the brand impact of behaviours ranging from preferment to financial corruption to sexual misconduct. Aid brands are in a pot that’s boiling over. Have they noticed? Continue reading